Skinn by Titan is made in France with formulation done by famous French perfumers. Aim to be launched as premium products, they have taken a courageous step in releasing their new ATL campaign #BornFrench in French.
Brands associate themselves with strong pillars for recall. A strong identity works a lot for being authentic. And this is what Titan has invested into. So Titan may compete with Swiss watch majors on one hand but has agreed to #BornFrench. The TVC is in french with English subtitles but the rest of set up is pretty mediocre. One may debate models used are #BornFrench or not, but the voice over scores like the Griezmann goal in getting the attention. It is refreshing to see them parting away from cliche 'hot-chick-attraction' from their previous ad. This is definitely clutter breaking for fragrance category and adds to the premium demanded by the brand (a must for their TG).
Watch tvc
Clutter breaking - Yes
Call for action - May be
Can it cause Viral fever - No
Communication - High
Prachaar rating - 7/10
Interestingly, #BornFrench seems to remind that it has roots in India. Found this description of one of the variants. "Steele is the reflection of a Bollywood hero, the seductive man who is charming, extremely confident and can seduce with his charisma."
Brands associate themselves with strong pillars for recall. A strong identity works a lot for being authentic. And this is what Titan has invested into. So Titan may compete with Swiss watch majors on one hand but has agreed to #BornFrench. The TVC is in french with English subtitles but the rest of set up is pretty mediocre. One may debate models used are #BornFrench or not, but the voice over scores like the Griezmann goal in getting the attention. It is refreshing to see them parting away from cliche 'hot-chick-attraction' from their previous ad. This is definitely clutter breaking for fragrance category and adds to the premium demanded by the brand (a must for their TG).
Clutter breaking - Yes
Call for action - May be
Can it cause Viral fever - No
Communication - High
Prachaar rating - 7/10
Interestingly, #BornFrench seems to remind that it has roots in India. Found this description of one of the variants. "Steele is the reflection of a Bollywood hero, the seductive man who is charming, extremely confident and can seduce with his charisma."
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