What should you do to impress her? Her being Goddess Lakshmi (Lakshmi is the Hindu goddess of wealth, fortune, and prosperity). Maintain hygiene & cleanliness is message from Swachh Bharat's campaign #DontLetHerGo
Imagery is very powerful as it contains talented bollywood names - Isha Kopikar, Omkar Kapoor, Ravi Kishan, Kangana Ranaut and is voiced by Amitabh Bachchan. It builds on fear , that of displeasing Goddess Lakshmi if you litter which will effect in a bad financial impact. Fear as emotion to target is effective as many worship the same Goddess during the auspicious occasion of Diwali. The humour is felt over the spread of underlying message.
Watch TVC
Clutter breaking - Yes
Call for action - Yes
Can it cause Viral fever - May be
Communication - High
Prachaar rating - 9/10
ps; OMG and Pk were super hits built on principle of fear of God. Both movies had questioned superstitions and narrative posed relevant questions - Why you should fear from God? What to do to impress God? And it seems, this campaign's idea is taken from there.
Imagery is very powerful as it contains talented bollywood names - Isha Kopikar, Omkar Kapoor, Ravi Kishan, Kangana Ranaut and is voiced by Amitabh Bachchan. It builds on fear , that of displeasing Goddess Lakshmi if you litter which will effect in a bad financial impact. Fear as emotion to target is effective as many worship the same Goddess during the auspicious occasion of Diwali. The humour is felt over the spread of underlying message.
Clutter breaking - Yes
Call for action - Yes
Can it cause Viral fever - May be
Communication - High
Prachaar rating - 9/10
ps; OMG and Pk were super hits built on principle of fear of God. Both movies had questioned superstitions and narrative posed relevant questions - Why you should fear from God? What to do to impress God? And it seems, this campaign's idea is taken from there.
No comments:
Post a Comment